SMB Go-to-Market Lead

About the role

The SMB Go-to-Market Lead will own the acquisition and conversion strategy for established eCommerce merchants with significant annual sales. This role involves building new B2B channels, leading a team of two managers, and personally executing high-impact marketing campaigns. The ideal candidate is a hands-on leader who combines creative strategy with data-driven decision-making to drive growth.

Responsibilities

• Set the GTM strategy for established eCommerce brands and own acquisition and conversion metrics.
• Build and scale B2B channels including outbound, partnerships, events, and LinkedIn.
• Concept, write, and ship launch and brand campaigns that resonate with eCommerce communities.
• Personally run at least one major campaign or channel bet each quarter.
• Lead and coach a team of two GTM managers.
• Translate market and merchant feedback into positioning, messaging, and product input.
• Orchestrate cross-functional campaigns with Paid User Acquisition, PR, and SEO/GEO teams.

Required skills

• GTM
• Product Marketing
• eCommerce
• B2B Marketing
• Data Analysis
• AI tools
• Campaign Management

Nice to have

• Shopify
• Partnership Management
• Community Building
• Product-led growth

Qualifications

• 8+ years in GTM, product marketing, or marketing in the eCommerce industry
• Proven track record of acquiring eCommerce merchants at scale

Benefits

• 25 days annual leave
• Competitive equity package
• Annual learning and development budget
• Private health insurance
• Mental health support
• Sports and cultural activities reimbursement
• Relocation support

About the Company

Founded in 2019, Photoroom is a leading visual solution for e-commerce that has reached over 300 million users worldwide. The company supports small businesses and major enterprises through its mobile app, web platform, and API.