VP, Growth

About the role

The VP of Growth will build Nivoda's marketing function from the ground up to create a predictable growth engine for a two-sided global marketplace. This role involves owning the end-to-end marketing strategy, building and leading a global team, and establishing the systems and data models necessary to drive demand generation and brand positioning. You will report directly to the President and serve as a key member of the senior leadership team.

Responsibilities

• Own the end-to-end marketing strategy, translating company goals into a growth model and actionable programs.
• Build and structure a global marketing team, establishing systems and feedback loops for high performance.
• Manage demand generation and pipeline contribution for both retailers and suppliers.
• Develop the measurement layer, including attribution, funnel instrumentation, and reporting on CAC and payback.
• Define and execute positioning and product marketing across a multi-product platform.
• Drive lifecycle and retention marketing in partnership with the product team.
• Partner with sales and revenue leadership on segmentation, ICP definition, and sales enablement.
• Localize go-to-market strategies across international markets while maintaining brand consistency.

Required skills

• B2B Marketing
• Growth Modeling
• Demand Generation
• Product Marketing
• Data Analysis
• Pipeline Management
• Team Leadership
• Lifecycle Marketing

Nice to have

• Two-sided marketplace marketing
• Digital transformation
• HubSpot
• Mixpanel

Benefits

• Flexible working hours
• Private health insurance
• Continuous learning opportunities
• Flexible compensation card
• Unlimited holiday allowance

About the Company

Nivoda is the operating system for the global jewellery industry, connecting retailers with suppliers in over 70 countries. The company is a remote-first, low-hierarchy organization focused on removing traditional barriers of capital, geography, and information asymmetry in the jewellery trade.