Senior Creative Strategist

About the role

As a Senior Creative Strategist, you will develop the company's creative strategy into a key growth driver by bridging performance data and creative execution. You will establish clear processes, briefing standards, and a structured testing system to scale successful creatives across Meta, TikTok, and Google. This role offers significant ownership and the opportunity to shape the creative strategy for a fast-growing company in the renewable energy sector.

Responsibilities

• Develop angles, hooks, and campaign concepts based on target audience insights
• Create and maintain briefing standards for the visual team, creators, and external partners
• Establish a structured testing system to evaluate hypotheses and iterate on performance creatives
• Analyze KPIs to scale successful concepts and counteract creative fatigue
• Utilize AI tools to accelerate research and variant development
• Ensure brand consistency across all creative assets and testing initiatives

Required skills

• Creative Strategy
• Performance Marketing
• Paid Social
• Meta Ads
• Google Ads
• TikTok Ads
• Data Analysis
• Creative Briefing
• A/B Testing

Nice to have

• AI tools
• English

Qualifications

• 3+ years of experience as a Creative Strategist or in a comparable performance creative role

Benefits

• Flexible working hours
• 2 days home office per week
• 28 days vacation
• 5 days workation per year
• Birthday off
• Wellpass subsidy
• Company pension scheme
• Product discounts

About the Company

Kleines Kraftwerk is a fast-growing start-up in the renewable energy sector with a mission to make sustainable energy accessible and easy for everyone. The company fosters a team-oriented culture with flat hierarchies and short decision-making paths.