Creative Strategist

About the role

Skinbro is a fast-growing D2C men's grooming brand seeking a Creative Strategist to drive growth through data-backed performance marketing. You will be responsible for developing creative strategies, writing ad scripts, and analyzing campaign performance to directly influence revenue. This role offers the opportunity to work closely with founders in a data-driven environment using modern AI tools.

Responsibilities

• Translate customer feedback and support data into actionable insights regarding customer pain points and desires.
• Develop creative angles, formats, and hooks for Meta advertising campaigns.
• Write scripts for founder-led content, UGC, and static ads, and brief editors on production requirements.
• Plan and oversee content production sessions with the founders.
• Manage test campaigns on Meta and determine which creatives to scale based on performance metrics.
• Analyze weekly performance data including hook rates, CTR, CPA, and contribution margins to iterate on strategies.
• Develop creative strategies for product launches and promotional campaigns.

Required skills

• Creative Strategy
• Performance Marketing
• D2C E-commerce
• Meta Ads Manager
• Direct Response
• Copywriting
• AI Tools

Qualifications

• 1 to 3 years of experience in Creative Strategy, Performance Marketing, or Performance Creative

Benefits

• Performance-based bonus
• Flexible working hours
• Training and development
• Access to AI tools
• Company products

About the Company

Skinbro is a D2C men's grooming brand that produces high-quality personal care products like shower soaps, deodorants, and perfumes. The company focuses on direct-to-consumer sales and sustainable, high-quality ingredients made in Germany.