Performance Marketing Manager

About the role

Skinbro is looking for a Performance Marketing Manager with a creative focus to join their team in Hamburg. You will bridge the gap between data analysis and creative strategy, focusing on Meta ad campaigns to drive direct response growth. This role involves analyzing campaign performance, developing new creative angles, and collaborating directly with the founders.

Responsibilities

• Set up test campaigns on Meta and determine which creatives to scale
• Analyze weekly metrics including Hook Rate, Hold Rate, Outbound-CTR, CPA, and new customer contribution margin
• Develop new angles and test ideas based on data and customer feedback
• Write briefings for new creatives and co-develop scripts for founder content, UGC, and static ads
• Maintain a structured test plan to track performance and future testing strategies
• Utilize AI tools for analysis, research, and hook variations

Required skills

• Performance Marketing
• Meta Ads
• Direct Response
• Data Analysis
• AI tools

Nice to have

• D2C E-commerce
• Creative Strategy

Qualifications

• Experience in performance marketing with a focus on Meta Ads
• Proven track record of managing campaigns with measurable results
• Native-level German proficiency

Benefits

• Fixed salary plus performance-based bonus
• Full data access
• Direct collaboration with founders
• Professional training
• Flexible working hours
• Skinbro products

About the Company

Skinbro produces men's grooming products, including solid shower soap, deodorant, and perfume, with a focus on high-quality, sustainable ingredients. The company sells directly to over 100,000 customers and operates with a small team in Hamburg, utilizing modern AI tools and direct response marketing.