Senior Product Marketing Manager

About the role

This role owns the messaging architecture that underpins the marketing function at Skin Analytics. The Senior Product Marketing Manager will build and maintain the positioning and messaging platform to ensure the company's strategic transition is commercially effective across multiple products, markets, and audiences. Working in partnership with product and commercial leadership, the role directly impacts how products are understood and adopted at a system and national level.

Responsibilities

• Builds and maintains the core messaging framework across DERM audience platforms.
• Defines positioning, value proposition, proof points, and claims by product, audience and market.
• Develops the positioning for product transitions and future lifecycle stages.
• Defines the strategic positioning and competitive differentiation for international expansion.
• Builds and maintains the claims library in conjunction with Medical Director and research teams.
• Develops the Sales Enablement Framework for commercial teams including battle cards, pitch decks, and case study briefs.
• Owns the go-to-market process for new products and product updates.

Required skills

• Product Marketing
• Messaging Frameworks
• B2B Marketing
• Go-to-Market Strategy
• Sales Enablement
• Win/Loss Analysis
• HubSpot
• Salesforce
• AI Tools
• Prompt Engineering

Nice to have

• Healthcare
• Medtech
• Clinical SaaS

Benefits

• Competitive salary
• Share options package
• Private healthcare
• Company pension
• 25 days annual leave
• Company shutdown in August
• Enhanced parental leave
• Nursery scheme
• Bike to work scheme
• Training budget

About the Company

Skin Analytics is an award-winning health tech company that deploys skin cancer pathways using AI as a medical device. The company is the first to receive a NICE recommendation for use across the NHS and is currently scaling internationally.