Creative Strategist

About the role

The Creative Strategist will bridge the gap between clinical research and patient-facing messaging to support the growth of a leading DTC probiotic brand. This role involves developing creative concepts, analyzing performance data, and optimizing the creative pipeline to drive brand growth and customer engagement.

Responsibilities

• Conduct quantitative and qualitative market and target audience analysis to understand preferences and needs.
• Write direct-response scripts for video content using effective storytelling techniques.
• Create clear, data-driven briefings for agency partners to ensure high-quality content production.
• Analyze performance data to identify winning creative elements and apply these insights to future production.
• Proactively contribute ideas that support online campaign goals and align with the overall brand strategy.

Required skills

• Creative Strategy
• Market Analysis
• Direct-Response Copywriting
• Performance Marketing
• Data Analysis
• Storytelling
• German
• English

Qualifications

• Degree or completed training in Communication Sciences, Business Psychology, Journalism, or Marketing
• At least 3 years of experience in creative strategy

About the Company

Kijimea is a fast-growing healthcare company founded in 2011, focused on utilizing the potential of the gut microbiota to improve health. The company is known for its research on the B. bifidum MIMBb75 strain and aims to become the world's largest DTC probiotic brand by 2028.