Director of Performance Marketing

About the role

Pammys is seeking a Director of Performance Marketing to lead their high-growth D2C performance marketing engine. You will oversee strategy, media buying, creator growth, and CRM, reporting directly to the founders. This role requires a hands-on leader who can manage large-scale budgets while maintaining a deep understanding of ad accounts, creative strategy, and data analytics.

Responsibilities

• Develop growth plans per channel and market while managing budget allocation and KPIs like CAC and MER.
• Lead and develop four department heads and continue building out cross-functional teams.
• Establish operational standards, playbooks, and weekly business reviews to drive rapid decision-making.
• Engage directly with ad accounts, creatives, funnels, and tracking systems to ensure performance.
• Manage the measurement stack to ensure data quality and accurate reporting.
• Develop rollout playbooks for new international markets and oversee profitable scaling.

Required skills

• Performance Marketing
• E-commerce
• Media Buying
• Creative Strategy
• UGC
• Meta Ads
• TikTok Ads
• Google Ads
• CRO
• CRM
• Attribution
• Data Analytics

Qualifications

• Proven experience in a leadership role at a D2C e-commerce brand with nine-figure revenue
• Demonstrated experience managing multi-million euro monthly budgets with P&L responsibility
• Experience scaling in international markets, ideally the USA
• Fluency in German and English

Benefits

• Performance-based compensation components
• Direct access to founders
• Modern office environment

About the Company

Pammys is a rapidly growing European e-commerce company specializing in footwear, having grown to over 1.5 million customers in four years. The company operates with over 150 employees across Hamburg, Kiel, and a large logistics center in Lensahn.