Head of Marketing

About the role

The Head of Marketing will lead the regional marketing strategy for Argentina and Uruguay to drive revenue performance, brand recognition, and customer acquisition. This role involves building a high-performing team and managing the full marketing funnel, from initial acquisition to expansion and retention. You will act as a revenue owner, collaborating with global teams while tailoring strategies to the specific needs of local cattle farmers.

Responsibilities

• Own the end-to-end marketing strategy and budget for the region.
• Build and lead a high-performing marketing team to drive growth.
• Develop organic growth and content strategies to establish brand authority.
• Partner with sales leadership to execute an effective events strategy.
• Create farmer-focused case studies and proof points to support acquisition and retention.
• Collaborate with global performance marketing to manage paid traffic and optimize CAC.
• Drive enterprise-level marketing motions for larger accounts.

Required skills

• Marketing Strategy
• Revenue Management
• Full-funnel Marketing
• Team Leadership
• Data Analysis
• Content Strategy
• Performance Marketing
• AI-driven workflows

Benefits

• Personal growth fund

About the Company

Halter is a mission-driven company transforming the farming industry by enabling farmers to run more productive and sustainable operations through innovative technology. Backed by Tier 1 investors, the company fosters a high-performance culture focused on solving challenging problems and delivering real-world change.