Senior Social & Influencer Executive

About the role

ESPA International is seeking a talented and experienced Social Media and Influencer Executive to join their global brand team. The role involves shaping global social media strategy, managing influencer partnerships across various markets, and creating captivating content that resonates with a worldwide audience.

Responsibilities

• Developing and implementing a comprehensive social media strategy to engage our diverse global audience and drive brand awareness.
• Cultivating and nurturing relationships with influencers and content creators in key markets to amplify our brand messaging and reach new audiences.
• Working with Influencer Agencies to drive forward our Influencer channel.
• Building clearly defined influencer rosters aligned with brand objectives, spanning both brand ambassadors and performance-driven creators.
• Proactively identifying, outreaching to and gifting new influencers to continually grow and strengthen ESPA’s roster, partnering closely with the PR team.
• Collaborating closely with E-commerce and Marketing teams to optimise performance-driven influencer activity and ensure key targets are achieved.
• Supporting the negotiation and securing of effective influencer contracts, ensuring paid usage rights are in place.
• Working closely with the Head of Performance on channel targets and budgets for the Influencer channel.
• Creating compelling and culturally relevant content for social media platforms including Instagram, Facebook, Tik Tok, and LinkedIn.
• Monitoring and analysing social media performance metrics to optimise campaigns and drive engagement.
• Staying informed on international social media trends and best practices.
• Supporting on all new openings and key properties globally with particular emphasis on ESPA Life, Branded, Managed and Audit accounts.

Required skills

• Social media strategy
• Influencer marketing
• Content creation
• Performance marketing
• Digital marketing
• Data analysis
• Contract negotiation

About the Company

THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Their portfolio includes leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.