Senior Social Media Executive

About the role

The Senior Social Media Executive plays a key role in creating content and helping to shape and deliver LiveScore Group's social media strategy. The role requires strong editorial judgement, excellent football knowledge and the ability to create engaging social content across a range of formats. Working closely with the Social Media Lead, the role acts as a senior member of the team, contributing to daily content planning and creation, wider content strategy and the continued growth and performance of LiveScore's social channels.

Responsibilities

• Help develop and execute LiveScore Group's content-led social media strategy, working closely with the Social Media Lead on strategic planning and key projects.
• Use strong editorial judgement and football knowledge to help shape daily content priorities and maintain forward-looking content calendars across Facebook, X, Instagram, TikTok and YouTube.
• Identify key football stories, trends and moments that can be turned into timely, engaging and highly shareable social content.
• Create high-quality social content using Photoshop templates, with the ability to adapt existing templates and create new ones when required.
• Drive audience growth, engagement, and product interaction through innovative content tailored to individual social platforms and markets.
• Analyse performance across video and editorial content, regularly reporting against KPIs and OKRs and turning insights into actionable recommendations.
• Work with content agencies and internal teams, including Sponsorship, Commercial and Acquisition Marketing, to develop and execute campaigns and creative social content.
• Attend matches and events for content capture where required, including conducting interviews, filming and presenting to camera.

Required skills

• Social media strategy
• Content planning
• Football knowledge
• Editorial judgement
• Analytical skills
• Photoshop
• Content creation
• Smartphone photography
• Video capture

Nice to have

• Long-form video
• YouTube strategy

Benefits

• Company Performance Bonus
• Flexible Working Agreements
• Private Healthcare Scheme
• Employee Enhanced Assistance
• Enhanced Family Leave
• Subsidised Gym Membership
• Annual Travel Card Loan
• Ride to Work Scheme
• Life Assurance
• Contributory Pension Plan

About the Company

LiveScore Group is the home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. The company operates an ecosystem that converges the two worlds of sports media and sports betting.