Social & Influence Director

About the role

The Social & Influence Director will define the global social strategy for an iconic brand and lead a multi-market team to deliver it. This role involves overseeing social media managers and creator leads while serving as a senior advisor to the client's global leadership team. The position focuses on building capability, setting standards, and driving platform-native programs that align with brand values and audience behavior.

Responsibilities

• Define global social frameworks, standards, and best practice across client Social Studios
• Own the client's end-to-end creator and influence programme from strategy design through to delivery
• Lead and develop a global, multi-disciplinary team of social media managers and creator managers
• Serve as the primary social-craft partner to senior client stakeholders globally
• Oversee studio-level and creator programme budgets and present financial performance to stakeholders
• Integrate Gen AI tools across studio operations including ideation, social listening, and trend detection

Required skills

• Social media strategy
• Influencer marketing
• Team leadership
• Budget management
• Gen AI
• Stakeholder management
• Content planning

About the Company

Established in 2004, OLIVER is a specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. As part of The Brandtech Group, the company leverages AI technology to enhance efficiency and creativity for over 300 clients globally.