Senior Social Media & Brand Content Manager

About the role

The role involves developing and implementing an ambitious organic social media and content strategy for an internationally established high-end skincare brand transitioning into the luxury market. You will be responsible for building recognizable content formats, managing the end-to-end production process, and driving organic audience growth through data-driven insights. This position requires a blend of strategic brand positioning and hands-on content creation across multiple platforms.

Responsibilities

• Develop and implement an ambitious organic social media and content strategy
• Evolve brand positioning from premium to a clear luxury identity
• Create and edit Reels, stories, interviews, short-form video, and photo content
• Manage the entire process from concept and production to publishing and community engagement
• Analyze performance data and platform insights to derive actionable measures
• Collaborate closely with brand, communications, creative, PR, and senior leadership teams
• Manage external creators, photographers, videographers, and other partners

Required skills

• Social Media Strategy
• Brand Content
• Content Strategy
• Instagram
• TikTok
• YouTube
• Photography
• Videography
• Video Editing
• Data Analysis
• Storytelling
• German
• English

Nice to have

• Mandarin

Qualifications

• Several years of experience in social media, brand content, or content strategy
• Proven experience in building and growing organic social media channels

Benefits

• Creative freedom
• Direct influence on international brand development
• Collaboration with senior stakeholders
• Strategic responsibility with operational freedom

About the Company

Start To Finish Consulting GmbH is a recruiting boutique for e-commerce startups in the German-speaking region, supporting growth companies in filling key positions.