Senior Influencer Executive - Germany

About the role

As the Senior Influencer Executive for Germany, you will shape how the Myprotein brand connects with the growing fitness community in the German market. You will work within a high-performing marketing team to scale influencer strategy, blending creativity and cultural insight to drive brand awareness and customer acquisition.

Responsibilities

• Own and drive the day-to-day operations of the German influencer programme, maintaining strong relationships with creators and talent agents.
• Support the Senior Influencer Manager in shaping and executing the German influencer strategy aligned with global objectives.
• Deliver detailed performance reporting on KPIs including engagement, reach, conversions, and ROI.
• Manage programme maintenance, ensuring tracking links, discount codes, and promotional offers are accurate and performing optimally.
• Source and recruit new German influencer talent, from micro creators to emerging macro talent.
• Collaborate cross-functionally with content, brand, commercial, and paid media teams to execute integrated campaigns.
• Lead on German influencer payments, budget tracking, and invoicing processes.

Required skills

• German
• English
• Influencer marketing
• Social media strategy
• Performance reporting
• Budget management
• Fitness industry knowledge

Qualifications

• Degree Qualified

Benefits

• 25 days annual leave plus bank holidays
• Birthday day off
• Enhanced maternity and paternity pay
• Compassionate leave
• Volunteer leave
• In-house GP appointments
• In-house CBT therapist
• Employee Assistance Programme
• On-site gym
• On-site physio

About the Company

THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. THG Nutrition is home to brands including Myprotein, Myvegan, Myvitamins, and MP Activewear.