Founding Brand Manager

About the role

Aampere is a seed-stage startup redefining the European used electric vehicle market. As the Founding Brand Manager, you will build the brand from the ground up, defining the narrative, tone of voice, and positioning to increase brand awareness among EV drivers. You will have full autonomy to plan and execute multi-channel campaigns, managing a six-figure budget to establish Aampere as the go-to brand for selling electric cars.

Responsibilities

• Develop and implement the brand strategy in collaboration with the Head of Marketing
• Design and execute multi-channel campaigns across OOH, YouTube, PR, and community channels
• Conduct market research, customer audits, and field surveys to build brand identity
• Manage the end-to-end customer journey to ensure consistent messaging at every touchpoint
• Utilize AI tools to accelerate the implementation of creative ideas and campaigns

Required skills

• Brand Strategy
• Brand Identity
• Multi-channel Marketing
• B2C Marketing
• Market Research
• AI tools

Qualifications

• 4 to 6 years of brand experience in B2C, startup, or startup-adjacent environments
• Proven experience building a brand from scratch

Benefits

• Urban Sports Club membership
• 58€ ticket
• Late dinner coverage
• Company offsites
• Laptop of choice

About the Company

Aampere is a seed-stage VC-backed startup that is redefining the European market for used electric vehicles. The team consists of experienced professionals from the German startup scene with backgrounds at companies like Sixt, Porsche, and Mercedes.