Senior Brand Strategist

About the role

The Senior Brand Strategist will develop insight-led brand and communications strategies for healthcare, wellness, and pharmaceutical clients. This role involves untangling complex challenges, uncovering audience insights, and shaping creative platforms to deliver impactful work. You will collaborate with creative, medical, and client teams to turn research into actionable ideas.

Responsibilities

• Develop insight-led brand, positioning and communications strategies.
• Identify human, cultural and category insights that unlock growth opportunities.
• Translate complex healthcare and scientific challenges into clear strategic narratives.
• Write inspiring creative briefs that spark outstanding creative work.
• Partner closely with creative, medical, engagement and client teams throughout the development process.
• Design and facilitate workshops, stakeholder sessions and strategic planning discussions.
• Present recommendations confidently and help shape client thinking.
• Bring fresh perspectives, new provocations and innovative approaches to every project.
• Take ownership of strategic workstreams and help drive projects forward with energy and initiative.

Required skills

• Strategy & Planning
• Brand Strategy
• Communications Strategy
• Consumer Behaviour
• Storytelling
• Stakeholder Engagement

Benefits

• Training
• Wellbeing perks

About the Company

Grey is a creative agency that creates Famously Effective ideas to solve business challenges for influential global brands. Part of WPP, the company is recognized for its commitment to creativity, effectiveness, and fostering a diverse and inclusive workplace.