Performance Marketer, Paid Social

About the role

We are looking for a hands-on paid social marketer to manage Meta as a core channel while testing and scaling other social platforms. You will build agents using the Lovable platform to automate performance monitoring, budget management, and issue detection. This is an individual contributor role for a senior professional who enjoys technical detail and building automated systems.

Responsibilities

• Run paid social end to end, owning Meta account structure, audiences, bids, and budgets.
• Open and test new social channels like TikTok, Snap, and Reddit with clear hypotheses.
• Build agents and automations to handle day-to-day performance tracking and budget pacing.
• Scale through creative by managing a high-volume pipeline of fresh, diversified assets.
• Protect data signal by building and debugging tracking, including CAPI, pixels, and consent.
• Conduct incrementality analysis using lift tests and holdouts rather than relying solely on platform-reported ROAS.

Required skills

• Paid Social
• Meta Ads
• Automation
• Data Analytics
• Data Engineering
• Tracking and Measurement
• GTM

Nice to have

• TikTok Ads
• Snap Ads
• Reddit Ads

About the Company

Lovable is a software creation platform that enables people to turn ideas into software. Since its launch in November 2024, over 60 million projects have been built on the platform by users ranging from solopreneurs to teams at companies like Adidas and Zendesk.