Senior Growth Marketing Manager (Subscriptions)

About the role

As a Senior Growth Marketing Manager, you will manage high-priority marketing campaigns to drive profitable paid subscriber growth for our subscription services. You will be responsible for planning, executing, testing, and optimizing marketing programs while leveraging aggregate measurement and experimentation. This role requires end-to-end ownership of projects and close collaboration with product and engineering teams to scale our subscription offerings.

Responsibilities

• Manage high-priority marketing campaigns including planning, execution, testing, and analysis.
• Create and execute a new marketing program for paid subscriptions.
• Deliver results from new channel testing, creative testing, and paid subscriber conversion optimization.
• Partner with Engineering and Product to build and optimize landing pages, funnels, and product experiences.
• Execute complex projects across business strategy and marketing tactics.

Required skills

• Digital advertising
• Strategic planning
• App store ads
• Paid social
• Mobile app networks
• Subscription programs
• App economics
• Incrementality testing
• Data analysis

Nice to have

• Freemium consumer subscription apps
• Subscription growth in high-traffic products

Qualifications

• 7+ years of experience in digital advertising roles

Benefits

• Health insurance
• Paid parental leave
• Office setup allowance
• Co-working allowance
• Stock options

About the Company

DuckDuckGo is an online protection company and remote-first team of 300+ on a mission to raise the standard of trust online. Founded in 2008, the company offers a private browser, search engine, and subscription services, with a culture focused on trust, inclusivity, and empowered project management.