Head of Performance Marketing

About the role

Livom is seeking a Head of Performance Marketing to lead and scale their D2C brand across five European countries. You will be responsible for building and managing the performance marketing team, overseeing channel strategy, and implementing robust tracking and attribution models. This role requires a hands-on leader who will work directly with the founders to drive profitable growth.

Responsibilities

• Build and lead the performance marketing team from the ground up.
• Manage Google, Meta, and Pinterest channels, including campaign structure and budget allocation.
• Develop and implement tracking and attribution models to connect online and showroom customer journeys.
• Scale profitable growth across five countries with a multi-million euro media budget.
• Plan and execute budget and channel strategies for peak sales periods like Black Friday.
• Collaborate with creative, CRM, and shop teams to optimize messaging and audience targeting.

Required skills

• Performance Marketing
• Google Ads
• Meta Ads
• Team Leadership
• Attribution Modeling
• E-commerce
• D2C
• German
• English

Nice to have

• Pinterest Ads

Qualifications

• Proven experience in digital marketing with budget and results responsibility
• Experience in building or leading a team

Benefits

• Remote work
• Company equity participation

About the Company

Livom is an 8-figure D2C brand that manufactures modular, adaptable sofas with removable and washable covers. They sell online in five European countries and operate showrooms in Switzerland, Germany, and the Netherlands.