Digital Marketing & eCommerce Manager

About the role

The Digital Marketing & eCommerce Manager will drive the digitalization and online presence of a global leader in industrial process solutions. This role involves managing the webshop, SEO strategies, and cross-channel marketing campaigns while acting as a central interface between marketing, sales, and global teams. The position offers significant strategic and operational influence within an international B2B environment.

Responsibilities

• Further develop and optimize the webshop, including search, quote builder, UX/UI, and content structures.
• Manage and implement SEO measures and landing page integration for lead generation.
• Maintain and create marketing and eCommerce content such as product information, texts, and media.
• Plan and coordinate online and offline marketing campaigns.
• Oversee all online channels including websites and content platforms.
• Analyze performance using analytics and KPIs to derive optimization measures.

Required skills

• Digital Marketing
• Content Management
• SEO
• eCommerce
• CMS
• WordPress
• Adobe Creative Suite
• Project Management
• B2B Marketing

Qualifications

• Degree in Marketing, Business Administration, Communications or equivalent
• At least 3 years of professional experience in marketing, ideally in B2B or industrial environments

Benefits

• Unbefristeter Arbeitsplatz
• Betriebliche Altersvorsorge
• JobBike-Leasing
• Zuschuss zum Mittagessen
• Zuschuss zum ÖPNV
• Kostenfreie Getränke

About the Company

FlexPeople is a recruitment agency specializing in commercial roles, focusing on connecting expertise with empathy. The client for this role is a globally leading developer and manufacturer of high-performance solutions for the industrial process industry, known for its focus on safety and technical excellence.