Teamlead Content Strategist

About the role

As a Teamlead Content Strategist, you will define the creative strategy for performance channels and the online shop, directly impacting revenue through Meta ads and landing pages. You will lead an in-house graphics team, overseeing the entire production chain from research and conceptualization to briefing and performance analysis. This role requires a strong focus on direct-response principles and data-driven iteration to scale creative performance.

Responsibilities

• Develop content strategies for performance channels and the online shop
• Conceptualize angles, hooks, and formats based on target group insights and competitive analysis
• Lead and develop the in-house graphics team, setting priorities and providing feedback
• Write precise creative briefings and coordinate content production
• Analyze creative and landing page performance to drive iterations and new concepts
• Optimize landing pages and funnel pages in collaboration with the Shopify manager
• Conduct product and target group research to inform positioning and content hypotheses

Required skills

• Performance Marketing
• Meta Ads
• Direct Response
• Team Leadership
• Content Strategy
• Landing Page Optimization
• Funnel Psychology
• Data Analysis

Nice to have

• Fitness Industry
• UGC
• Creator Content
• AI Tools
• Shopify
• Klaviyo
• Amazon Marketing

Qualifications

• Proven experience in scaling performance campaigns on Meta
• Proven leadership experience managing teams or creatives

Benefits

• Flexible working hours
• Modern hardware
• Monthly 50 EUR Spenditcard
• Educational budget
• Team events

About the Company

Neolymp is a fast-growing Berlin-based fitness brand founded in 2018 that develops high-quality fitness products sold via Amazon and their own online shop. The company is currently focusing on building its in-house graphics department and developing modern, AI-supported creative processes.