Associate Director, Search-Paid

About the role

As a Senior Search Associate Director, you will serve as the strategic lead for paid search across a portfolio of high-profile clients. You will own the direction and effectiveness of search activation while shaping how search integrates into broader media strategies and influencing cross-departmental processes. You will also play a key role in driving thought leadership and representing the agency with partners.

Responsibilities

• Take full strategic ownership of paid search performance across large spending client portfolio.
• Develop paid search best practices and act as the escalation point for strategic problems.
• Champion innovation by testing and scaling new Google/Microsoft products and AI capabilities.
• Operate as the most senior day-to-day search lead and strategic partner to client stakeholders.
• Directly manage and develop a team, setting high standards for delivery and craft expertise.
• Drive operational and process excellence, ensuring full utilization of AI tools and automation.

Required skills

• Google Ads
• Microsoft Ads
• SA360
• Performance marketing
• Stakeholder management
• People management

Benefits

• Medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Paid time off
• Partner discounts
• Mental health awareness days

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.