Associate Director, Implementational Planning

About the role

The Associate Director, Implementational Planning will drive EMEA campaign planning and strategy from the London hub, ensuring seamless execution across the region. This role involves leading local market strategies with a focus on Spain and Italy, while acting as a strategic bridge between the London office and the Delhi execution hub. The successful candidate will provide campaign leadership, own best practices, and ensure high-standard delivery across channels.

Responsibilities

• Collaborate with EMEA Media Solutions leadership to align on regional strategy and operational standards.
• Lead the development and oversight of local campaign strategies for key markets, specifically customising approaches for Spain and Italy.
• Act as the strategic bridge between the London office and the Delhi execution hub to ensure output matches client expectations.
• Gain a strategic understanding of the client’s business and KPIs to proactively spot industry trends and product opportunities.
• Drive account maturity by identifying areas for improvement through cross-channel learning and advanced optimisation tactics.
• Oversee campaign agendas and create plans to eradicate root causes of errors through rigorous tracking.
• Strategise and implement automation to increase efficiency across EMEA workstreams.

Required skills

• Media Management
• Project Management
• Leadership
• Media Planning
• Meta
• TikTok
• DV360
• Google Ads

Nice to have

• Travel industry experience
• Hospitality industry experience
• Global client experience

Qualifications

• Experience in media activation at Account Manager level or above
• Experience running campaigns across multiple countries and languages
• Experience working with large brands in a complex agency environment

Benefits

• Medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Paid time off
• Partner discounts
• Mental health awareness days

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, the company helps clients navigate change and deliver transformational growth.