Werkstudent MarTech, Data & Analytics

About the role

You will support the team in building and maintaining dashboards and the MarTech stack while ensuring marketing data is accurate and actionable. The role involves assisting with initial AI-supported automations and collaborating across marketing, sales, IT, and data protection departments. You will help translate channel data into reliable insights to support decision-making processes.

Responsibilities

• Support the setup and maintenance of dashboards and channel-specific KPIs using Google Analytics 4, Google Search Console, Google Ads, and LinkedIn.
• Ensure consistent UTM tagging and document definitions for marketing campaigns.
• Prepare monthly marketing metrics, check data for completeness and plausibility, and identify trends.
• Analyze channel performance and derive optimization measures in collaboration with the team.
• Assist in monitoring visibility in AI search results and document findings.
• Support the development of the MarTech stack, including documentation and testing of system integrations.
• Assist in connecting marketing data to the CRM and maintaining tracking and remarketing quality assurance.

Required skills

• Google Analytics 4
• Data analysis
• Microsoft Office
• German

Nice to have

• Google Search Console
• Google Ads
• LinkedIn
• AI tools
• CRM systems
• SQL

Qualifications

• Enrolled student in Business Informatics, Computer Science, Data Science, Business Administration with a focus on digital/data, Marketing Management with an analytics focus, or a comparable field.

Benefits

• Fair compensation
• Central office location

About the Company

Es Group is a company with a small team, short communication paths, and a focus on providing real creative freedom.