zuerstGesund GmbH
Performance Marketing Manager
Salary not disclosed2+ yearsOnsite
- Marketing
- Bernhardswald
- Full time
- Yesterday
About the role
Nigela is an e-commerce brand specializing in black seed products, and we are looking for a Performance Marketing Manager to drive our growth. You will be responsible for managing Meta Ads, optimizing campaigns for profitability, and collaborating with internal and external teams to scale creator content. This role requires a data-driven approach to testing and a strong focus on improving the customer journey from ad to purchase.
Responsibilities
- Plan, create, and optimize Facebook and Instagram campaigns while managing budgets.
- Evaluate campaign performance based on customer acquisition costs, revenue, and profitability.
- Develop new hooks and ad concepts, write briefings, and conduct systematic testing.
- Identify promising influencer content and scale it through Partnership Ads.
- Analyze the customer journey and collaborate on landing page tests.
- Create clear reports and translate data into actionable business decisions.
Required skills
- Performance Marketing
- Meta Ads Manager
- E-commerce
- Data Analysis
- Campaign Management
- German
Nice to have
- Shopify
- getKlar
- Partnership Ads
- UGC
- Landing page optimization
- Google Ads
Qualifications
- Practical experience in performance marketing for e-commerce or D2C brands
- Experience with Meta Ads Manager and independent budget management
Benefits
- Direct collaboration with founders
- Employee discount
- WellPass membership
About the Company
Nigela is an e-commerce brand focused on black seed products, combining specialized items with in-house fresh oil pressing and a strong social media presence.