Senior Online Marketing Manager SEA

About the role

The Senior SEA Manager will be responsible for the entire lifecycle of Google Ads and Microsoft Advertising campaigns, from setup to scaling. The role focuses on data-driven strategy, bidding, and conversion optimization to maximize ROAS and minimize CPL for client accounts.

Responsibilities

• Manage the full lifecycle of Google Ads and Microsoft Advertising campaigns including setup, daily management, and scaling.
• Optimize bidding, keywords, and audiences to reduce CPL and maximize ROAS.
• Manage client accounts independently, identifying and implementing growth opportunities.
• Create performance reports and provide strategic recommendations to clients.

Required skills

• Google Ads
• Microsoft Advertising
• Search Engine Marketing
• Conversion Optimization
• Smart Bidding
• Performance Max
• Shopping Campaigns
• Conversion Tracking
• Attribution Modeling

Nice to have

• Google Analytics 4
• Google Data Studio
• Amazon Ads

Qualifications

• 2-3 years of direct, operative experience in data-driven Google Ads campaign management
• Experience managing accounts with relevant media budgets in agency, e-commerce, or B2B environments

Benefits

• Company health insurance
• Company pension scheme
• Employee discounts
• Team events
• Flexible working hours
• Modern technical equipment

About the Company

squadt GmbH is a company that values a positive team culture, flat hierarchies, and a family-like work environment.