Manager Paid Search

About the role

The Manager Paid Search is responsible for the planning, implementation, and optimization of paid search engine advertising campaigns. This role involves developing intelligent campaign strategies to meet business KPIs, managing client budgets to maximize ROI, and presenting campaign analyses to stakeholders.

Responsibilities

• Develop and execute paid search campaigns with a focus on continuous optimization.
• Create intelligent campaign strategies aligned with client business objectives.
• Analyze and report on campaign performance, presenting strategic insights to clients.
• Manage search, display, YouTube, and app campaigns across leading platforms.
• Design and conduct innovative tests to advance best practices in paid search.
• Oversee and efficiently manage client budgets to ensure maximum ROI.

Required skills

• Paid Search
• Google Ads
• Microsoft Ads
• Apple Ads
• Campaign Management
• Data Analysis
• Budget Management

Qualifications

• Degree in economics or a related field
• Equivalent commercial training

Benefits

• Flexible working hours
• 30 days vacation plus one flexible day
• Health benefits
• Retirement provision
• Mental Health Awareness Days
• Professional development programs
• Employee discounts
• Job ticket
• Wellhub
• Job bike

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. As a global media network, it leverages the WPP Open platform to help clients navigate change and deliver transformational growth.