Manager, Paid Media

About the role

The Paid Media Manager will plan, execute, and optimize digital campaigns across global paid channels to drive acquisition, pipeline growth, and ROI. This role involves blending analytical rigor with hands-on execution to manage paid search, social, and display campaigns while partnering with cross-functional teams to scale demand generation efforts.

Responsibilities

• Develop and execute multi-channel paid media strategies including SEM, paid social, and programmatic.
• Manage budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
• Build and manage end-to-end paid campaigns including keyword selection, ad copy, and bid strategy.
• Continuously optimize campaign performance using testing frameworks like A/B and multivariate testing.
• Monitor and report on campaign performance, identifying trends and actionable insights.
• Ensure proper tracking and attribution across marketing systems.
• Collaborate with Creative, Content, and Analytics teams to align messaging and ensure visibility into ROI.

Required skills

• Paid Search
• Paid Social
• Google Ads
• LinkedIn Ads
• Meta Ads
• Demand Generation
• Data Analysis
• Excel
• GA4
• CRM
• Marketing Automation

Nice to have

• YouTube
• Reddit
• Quora
• Programmatic
• Looker
• Tableau

Qualifications

• 5–8 years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments

About the Company

Airwallex is the AI-native financial operating system for a real-time, intelligent economy. With over 2,300 employees across 27 offices, the company provides the regulated infrastructure for global payments and financial operations.