Content Marketing Manager

About the role

Canonical is seeking a Content Marketing Manager to develop and execute content strategies that elevate brand positioning and align with business objectives. The role involves managing the end-to-end content calendar, ensuring brand consistency, and collaborating with cross-functional teams to communicate company news. The ideal candidate is a detail-oriented storyteller who uses data and automation to drive impact in the open source software space.

Responsibilities

• Develop and execute a content marketing strategy that aligns with business goals, SEO and brand.
• Manage the content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
• Ensure content quality, consistency and brand alignment in all produced materials.
• Collaborate with the web team to optimize content for search and AI engines.
• Monitor and report on KPIs for the content program and use analytics tools to identify improvement opportunities.
• Align messaging to ensure integrated campaign support across channels.

Required skills

• Content strategy
• Content marketing
• Social media
• Strategic thinking
• Data-driven communication
• Written communication

Nice to have

• AEO
• GEO
• SEO
• B2B technology marketing
• Jira

Qualifications

• Exceptional academic track record from high school and university
• Business level written and spoken English

Benefits

• Personal learning and development budget
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• International travel for company events
• Priority Pass for travel

About the Company

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software.