Freelance Copywriter, Pregnancy & Baby

About the role

Good Inside is seeking an independent copywriter to create compelling content for expecting and new parents. You will produce copy across various channels including paid social, emails, blog posts, and landing pages, ensuring the brand voice remains empathetic and credible. This role requires a deep understanding of the pregnancy and baby space to help parents feel supported and informed.

Responsibilities

• Deliver copy for paid social, member and non-member emails, blog posts, editorial content, partnerships, and landing pages.
• Bring expertise in pregnancy and early parenthood to each project to build trust with the audience.
• Manage the full writing process from research and drafting to final delivery based on project briefs.
• Pitch strong hooks, fresh angles, and thoughtful concepts for various campaigns.
• Ensure all copy aligns with Good Inside's brand voice and guidelines.
• Incorporate feedback from revision rounds and utilize performance data to refine future content.

Required skills

• Copywriting
• Content Strategy
• Editorial Writing
• Paid Social Copy
• Email Marketing

Nice to have

• Subscription business experience
• Expert-led brand writing
• Performance data analysis

Qualifications

• Professional experience writing in the pregnancy, baby, parenting, or maternal health space

About the Company

Good Inside is redefining parenting as a skill to learn and practice, combining sturdy leadership with innovative technology to provide personalized guidance and support. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, the company aims to help parents raise resilient, confident children.