Senior Strategist / Strategy Lead

About the role

We are hiring freelance strategists to support B2B marketing work for a technology client across multiple campaign workstreams. You will work with creative partners to turn complex inputs into compelling narratives, creative briefs, and channel-specific direction. The role requires the ability to move between big-picture brand storytelling and practical requirements for individual channels and business objectives.

Responsibilities

• Develop clear strategic narratives for integrated marketing campaigns and social content.
• Translate business objectives, audience insights, and campaign strategy into actionable direction for creative teams.
• Partner closely with strategy, design, motion, and production throughout concept development and execution.
• Help connect individual social executions to a cohesive campaign idea and broader marketing goals.
• Synthesize complex information into focused briefs, frameworks, presentations, and creative guidance.
• Present strategic thinking clearly and respond thoughtfully to feedback from clients and internal partners.
• Navigate multiple lines of business, evolving priorities, and fast-moving work without losing strategic clarity.
• Ensure alignment between the audience insight, campaign narrative, creative idea, and final execution.

Required skills

• Marketing strategy
• Campaign strategy
• Social media strategy
• Digital strategy
• Creative briefs
• Storytelling
• Stakeholder management

Nice to have

• AI
• Emerging technology