Staff Digital Product Designer – E-Commerce / Web Platform

About the role

The Staff Digital Product Designer acts as a strategic leader and individual contributor within the E-Commerce team. You will shape the long-term web experience vision by collaborating with engineering and product leadership to unify the acquisition, navigation, decision, and conversion squads. The role focuses on de-risking product initiatives through data-driven experimentation, A/B testing, and user research to ensure a seamless, high-conversion global web experience.

Responsibilities

• Collaborate with Staff Engineers, Staff PMs, and UXR to define long-term roadmaps and strategic UX priorities.
• Define and promote long-term web design principles that influence commercial and product roadmaps.
• Orchestrate design efforts across four squads to ensure a consistent, friction-free end-to-end web journey.
• Lead product de-risking strategies by identifying usability, commercial, and technical risks early in the discovery phase.
• Design and execute A/B tests, multivariate tests, and CRO experiments to validate hypotheses before engineering development.
• Mentor 3 to 4 designers and facilitate creative reviews to elevate design maturity across teams.

Required skills

• Product Design
• UX Research
• A/B Testing
• CRO
• Data Analysis
• Web Strategy
• Prototyping
• Design Systems
• Stakeholder Management

Nice to have

• AI integration
• SEO
• Accessibility (WCAG)
• Opportunity Solution Trees

About the Company

Decathlon Digital is a team of over 5,000 experts leveraging technology, data, and AI to make sports accessible to everyone and create unique, human-centric sporting experiences globally.