Head of Growth, Margin Trading

About the role

The Head of Growth for Margin Trading will own the growth strategy for Kraken's highest revenue-generating product feature. This role involves acquiring high-net-worth individual traders, defining product positioning, and driving the funnel from lead to active trader through cross-functional collaboration.

Responsibilities

• Build and execute the strategy to acquire high-net-worth individual traders.
• Partner with the VIP team to shape the sourcing, onboarding, and activation of high-value traders.
• Mobilize internal teams including performance marketing, organic, and creative design to drive margin growth.
• Define positioning, messaging, and offers that resonate with sophisticated, high-volume traders.
• Set growth targets and manage the funnel from lead to funded account.
• Run experiments across channels and programs to scale effective acquisition strategies.
• Provide trader insights to the Product team to influence the margin roadmap.

Required skills

• Growth marketing
• Product marketing
• Customer acquisition
• Margin trading
• Leveraged trading
• Funnel metrics
• Data-driven strategy

Nice to have

• Network among HNW traders
• VIP acquisition programs
• Regulated financial products
• iGaming

About the Company

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services.