Principal Product Marketing Manager

About the role

Upside is seeking a Principal Product Marketing Manager to lead product commercialization and drive retailer adoption. You will act as the voice of the retailer, bridging the gap between product development and go-to-market teams to ensure successful feature launches and revenue growth. This role requires a strategic thinker who can distill complex product value into compelling narratives for sales enablement and market expansion.

Responsibilities

• Champion the voice of the retailer by using market and competitive research to influence product strategy.
• Act as the primary liaison between Product and Retailer Go-to-Market teams to align on roadmap priorities.
• Define internal product go-to-market hierarchies to ensure effective launches and positive retailer reception.
• Contribute to pricing strategy to ensure price points reflect product value and meet retailer expectations.
• Drive adoption of new products and features among target prospects, channel partners, and existing retailer partners.
• Identify and document new product use-cases based on retailer pain points.
• Partner with Revenue Enablement to equip Sales and Accounts teams with effective product storytelling tools.

Required skills

• Product marketing
• Sales enablement
• B2B
• SaaS
• Product commercialization
• Messaging and positioning
• Go-to-market strategy
• Cross-functional leadership
• Data-driven analysis

Nice to have

• Marketplaces

Qualifications

• 7+ years of experience in product marketing, sales enablement, or a related role

Benefits

• Medical, dental, and vision coverage
• Equity
• 401(k) program
• Family planning programs
• Paid parental leave
• Physical fitness and wellness memberships
• Emotional and mental health support programs
• Unlimited PTO
• Learning and Development stipend

About the Company

Upside transforms brick-and-mortar commerce by using online retail sophistication to provide users with value on everyday purchases and help businesses earn measurable profit. Billions of dollars in commerce run through the platform annually, supporting retailer partners, consumers, and sustainability initiatives.