Director of Customer Lifecycle (CRM)

About the role

The Director of Customer Lifecycle (CRM) will architect a sophisticated, machine-learning-adjacent customer lifecycle engine to maximize long-term retention and engagement. This role sits at the intersection of marketing, product, and data science, requiring a balance of high-level strategy and hands-on campaign execution. The successful candidate will bring structure, rigorous experimentation, and algorithmic scalability to a complex CRM system.

Responsibilities

• Own the full CRM strategy with a focus on mapping user behavior to optimize early-stage retention and monetization.
• Collaborate with Data Science to deploy predictive logic, user-level personalization models, and behavioral triggers across multiple channels.
• Establish a testing culture by designing and analyzing systematic experiments to measure true incrementality and downstream KPI impact.
• Partner with Data and Engineering to design, audit, and optimize the CRM data schema for actionable real-time event tracking.
• Build, troubleshoot, and optimize complex logic loops and API-triggered campaigns.

Required skills

• CRM
• Data Science
• Lifecycle Marketing
• Braze
• SQL
• Statistical significance
• Multi-variant testing
• API-triggered campaigns
• B2C

Nice to have

• CRM architecture
• Data schema design

Benefits

• Equity
• Transport subsidy
• Breakfasts and lunches
• Language learning
• Urban Sports Club

About the Company

Almedia is a profitable, high-growth company aiming to become Germany's second bootstrapped unicorn. They are building the future of marketing by rewarding a community of over 80 million users for engaging with advertisers' products.