CRM & E-Mail Marketing Manager

About the role

You will be responsible for the strategic and operational development of CRM and email marketing activities with a focus on lead recovery and re-engagement. You will design and implement multi-stage marketing automation campaigns across email, SMS, and WhatsApp while ensuring data-driven optimization. The role involves close collaboration with sales, product, and content teams to ensure consistent messaging and optimized lead quality.

Responsibilities

• Design and implement multi-stage marketing automation campaigns across email, SMS, and WhatsApp.
• Create meaningful reports with KPI analyses and derive actionable recommendations.
• Conduct target group and segmentation analyses to identify inactive leads.
• Collaborate with sales, product, and content teams to ensure cross-channel consistency.
• Manage budgets and growth initiatives.

Required skills

• CRM
• Email Marketing
• Salesforce Marketing Cloud
• Marketing Automation
• KPI Analysis
• Multi-channel marketing
• German

Nice to have

• HubSpot
• Klaviyo
• Braze
• HTML
• CSS

Qualifications

• 2-3 years of professional experience in email marketing or CRM

Benefits

• Flexible working
• Professional development budget
• Company pension scheme
• Snacks and drinks
• Team lunches

About the Company

Everlife GmbH is a company that offers a collaborative team culture with flat hierarchies and fast decision-making processes.