Sr Manager, EMEA Partner Marketing

About the role

Optro is seeking a strategic leader to build and own a programmatic, growth-oriented partner marketing function across the EMEA region. This role involves driving international expansion by collaborating with alliances, regional marketing, and sales teams to execute partner-led growth plans. You will be responsible for full-cycle partner marketing, including enablement, activations, and campaign creation to increase pipeline and bookings.

Responsibilities

• Design annual and quarterly marketing strategies with EMEA partner accounts to support regional business objectives.
• Own the overarching EMEA regional partner marketing plan, including measurement, reporting, and optimization.
• Partner with regional marketing and direct sales teams to integrate partner marketing with broader go-to-market plans.
• Execute marketing tactics to increase engagement and preference for Optro among alliances, value-added resellers, and solution providers.
• Develop regional partnership narratives, joint value propositions, and tailored messaging frameworks for various stakeholders.
• Collaborate with operations teams on campaign tracking and participate in joint sales and marketing pipeline reviews.

Required skills

• Partner Marketing
• B2B SaaS
• Demand Generation
• MDF management
• Storytelling
• Campaign management

Nice to have

• GRC
• Audit GTM

Benefits

• Health insurance
• Pension scheme
• 25 days annual leave
• Birthday time off
• Volunteering time off
• Employee resource groups

About the Company

Optro helps enterprises transform risk into opportunity through its AI-powered GRC Intelligence Platform. The company has surpassed $300M ARR and is recognized as one of the 500 fastest-growing tech companies in North America.