Copywriter Direct Response

About the role

Skinbro is looking for a Direct Response Copywriter to create high-converting content for ads, landing pages, and emails. You will work closely with the founders to analyze customer feedback and data to refine messaging for a fast-growing men's grooming brand. This role focuses on performance-driven writing that directly impacts sales results.

Responsibilities

• Analyze customer reviews, comments, and surveys to identify effective messaging
• Write video ad scripts with strong hooks, clear structure, and compelling conclusions
• Create and test variations of ad copy and headlines for Meta
• Write product pages, landing pages, and advertorials to reduce purchase barriers
• Collaborate with the CRM team on email marketing copy
• Review performance data weekly to iterate and improve copy based on results

Required skills

• Direct Response
• Copywriting
• Sales Psychology
• Social Media Content
• AI Tools

Nice to have

• Online Marketing

Qualifications

• Experience as a copywriter, advertising writer, editor, or similar role
• Native-level German proficiency

Benefits

• Fair fixed salary
• Training and AI solutions
• Direct collaboration with founders
• Flat hierarchies
• Skinbro products

About the Company

Skinbro is a fast-growing men's grooming brand that sells directly to customers. They offer products made in Germany without silicones, parabens, or microplastics and have built a community of over 100,000 customers.