Werbetexter für Social Media Ads

About the role

Skinbro is looking for a copywriter to create high-performing social media ad content. You will be responsible for writing hooks, scripts, and primary texts for Meta ads, analyzing performance data, and collaborating directly with the founders to drive direct response growth.

Responsibilities

• Write hooks, scripts, and primary texts for video and static ads on Meta
• Develop multiple hook variations for testing and optimization
• Analyze customer feedback and reviews to incorporate authentic language into ad copy
• Create briefings for editors to ensure alignment between text, editing, and subtitles
• Participate in filming sessions with founders to adapt scripts on-site
• Evaluate weekly performance metrics including hook rate, hold rate, and click-through rate

Required skills

• Copywriting
• Social Media Marketing
• Direct Response
• Meta Ads
• AI Tools
• German

Qualifications

• Experience as a copywriter, social media copywriter, or content creator
• Portfolio of social media ads, reels, or TikTok campaigns

Benefits

• Fair fixed salary
• Direct collaboration with founders
• Training and AI solutions
• Skinbro products
• Flat hierarchies

About the Company

Skinbro GmbH produces men's personal care products, including soaps, deodorants, and perfumes, with a focus on high-quality ingredients made in Germany. The company operates on a direct-to-consumer model, growing through direct response marketing on Meta and email.