Everlife GmbH (November)
Native Advertising Manager
Salary not disclosed2–3 yearsOnsite
- Marketing
- Berlin
- Today
Newly posted
About the role
The Native Advertising Manager will drive measurable growth by managing performance marketing campaigns across the entire sales funnel. This role focuses on customer acquisition through systematic testing, data-driven optimization, and the development of scalable direct-response funnels.
Responsibilities
- Optimize and expand native advertising activities across the sales funnel with a focus on new customer acquisition.
- Manage campaigns based on profitability metrics such as CAC and CPL.
- Design and develop scalable direct-response funnels in collaboration with content and design teams.
- Build a structured ad-creative pipeline and continuously test new concepts, formats, and messages.
- Analyze ongoing campaigns and landing pages to provide data-driven recommendations.
Required skills
- Native Advertising
- Direct Response Marketing
- KPI analysis
- GA4
- Google Tag Manager
- Performance Marketing
Nice to have
- Paid channels