Senior Paid Media Manager

About the role

As a Senior Paid Media Manager, you will be responsible for the strategic development, implementation, and optimization of paid media campaigns across Google Ads, Meta, TikTok Ads, and native advertising. You will manage client relationships, oversee media planning, and derive strategic insights from campaign performance data to drive conversion and brand goals.

Responsibilities

• Lead strategic campaign planning and media planning across the entire funnel
• Manage and optimize paid media budgets in the high six- to seven-figure range
• Create comprehensive performance analyses and reports to derive scaling measures
• Utilize AI-powered tools and marketing technologies to improve campaign efficiency
• Manage client communication and present strategic opportunities to decision-makers
• Coordinate and manage external partners and media agencies

Required skills

• Paid Media
• Google Ads
• Meta Ads
• TikTok Ads
• Native Advertising
• Campaign Management
• Media Planning
• Conversion Optimization
• Data Analysis
• German

Nice to have

• English

Qualifications

• 6+ years of professional experience in paid media

Benefits

• Hybrid working
• Flexible working hours
• Urban Sports Club membership
• JobRad leasing
• Profit sharing
• Training budget
• Company pension plan
• 31 vacation days
• Corporate benefits
• Free snacks and drinks

About the Company

denkwerk is a company that values flexibility, trust, and employee development, offering a collaborative environment with various tech and design-focused internal formats.