Alternant·e Growth Marketing Manager

About the role

Thiga Academy is looking for a Growth Marketing apprentice to build and manage its acquisition engine from scratch. You will be responsible for structuring the acquisition funnel, testing channels, and measuring performance to drive enrollment for product management training programs. This role requires a data-driven mindset, a strong interest in AI tools, and the ability to execute marketing campaigns that deliver measurable results.

Responsibilities

• Structure the end-to-end acquisition funnel and test various channels including LinkedIn, email, SEO, and partnerships.
• Create and iterate on landing pages and marketing assets using Figma to optimize conversion rates.
• Set up and manage email nurturing sequences and re-engagement campaigns within HubSpot.
• Build and maintain dashboards to track key performance indicators such as traffic, conversion rates, and cost per acquisition.
• Develop editorial content and manage community engagement to support the acquisition funnel.
• Represent the Academy at events and trade shows with a focus on lead generation.

Required skills

• Growth Marketing
• HubSpot
• Data Analysis
• Copywriting
• Figma
• AI tools

Nice to have

• Make
• n8n
• Excel
• Google Sheets

Qualifications

• Currently enrolled in a Master's degree (M1 or M2) in business or communication
• Proven personal experience using AI tools for projects or workflows

Benefits

• Access to premium AI tool stack
• Mentorship from experienced marketing team members
• Weekly 1-to-1 coaching

About the Company

Thiga is a consulting firm specializing in AI and digital transformation, supporting major companies and scale-ups. Thiga Academy is their training organization dedicated to upskilling product teams in product management, discovery, leadership, and applied AI.