VP, GTM Strategy & Systems

About the role

The VP, GTM Strategy & Systems will own Contentstack’s AI-native go-to-market operating system end to end. Reporting to the CEO, this executive role partners with leadership to translate growth strategy into the data, systems, workflows, and AI-augmented processes that power the GTM organization. The role oversees GTM Ops & Analytics, GTM Engineering, and GTM Apps to scale efficiency and improve decision-making.

Responsibilities

• Own the GTM operating system across GTM Ops & Analytics, GTM Engineering, and GTM Apps, ensuring our people, processes, data, and technology work together as one system.
• Lead revenue, marketing, and partner operations, including pipeline, forecasting, territory and quota planning, deal desk, renewals, services, funnel operations, lead routing, attribution, partner pipeline, and GTM performance reporting.
• Build and evolve our GTM architecture, including process design, operating cadence, web and GTM infrastructure, and the AI/agent layer that runs across it.
• Own the GTM technology ecosystem, including Salesforce, CPQ, marketing automation, integrations, APIs, MCP surfaces, permissions, and governance, ensuring our systems function as a coherent platform rather than disconnected tools.
• Partner with AI and Engineering to identify, prioritize, and deploy high-impact agent and workflow automation use cases across the revenue funnel.
• Build and lead the GTM Systems organization, including pillar leads and teams across architecture/engineering, applications, and operations/analytics, while establishing clear governance and accountability across functions.
• Establish the GTM data foundation and operating cadence, creating shared definitions, clean data, trusted reporting, and a consistent rhythm for pipeline, forecasting, and business reviews.
• Drive measurable GTM efficiency, using AI, automation, and better systems to increase organizational capacity without scaling headcount in lockstep with revenue.

Required skills

• GTM Strategy
• Revenue Operations
• Salesforce
• Data Architecture
• AI Automation
• Enterprise SaaS
• Pipeline Management
• Forecasting

Qualifications

• 12+ years of experience across GTM functions within enterprise SaaS

About the Company

Contentstack is the pioneer of the Agentic Experience Platform (AXP), bringing together structured content, brand governance, real-time customer data, omnichannel personalization, and autonomous AI orchestration into one unified system. The company is known for its customer-first culture and commitment to the communities it serves through the Contentstack Cares program.