Senior CRM Manager

About the role

As a Senior CRM Manager, you will shape the future of data-driven customer experience for OMR Education and OMR Festival. You will be responsible for developing CRM and lifecycle strategies, designing automated customer journeys, and ensuring personalized communication across the entire customer lifecycle. You will work closely with the CRM Automation & Operations team and collaborate with stakeholders in product, content, and performance marketing.

Responsibilities

• Develop and evolve CRM and lifecycle strategies, including retention and sunset concepts.
• Design automated customer journeys across the entire lifecycle from initial contact to long-term retention.
• Develop lead-nurturing tracks and lead magnets while incorporating mobile lead generation.
• Write and optimize newsletters and email campaigns for B2B and B2C target groups.
• Develop segmentation, personalization, and lead-scoring concepts based on user and customer data.
• Analyze campaigns, customer journeys, and KPIs to derive data-driven optimizations.
• Coordinate with product teams and stakeholders to align CRM with the product roadmap.

Required skills

• CRM
• Lifecycle Marketing
• Marketing Automation
• HubSpot
• Data Analysis
• Segmentation
• Performance Metrics
• German
• English

Nice to have

• Lead Scoring
• Customer Lifetime Value
• Predictive CRM
• Looker Studio
• Tableau
• Power BI
• A/B Testing
• Conversion Optimization
• E-commerce

Benefits

• Health insurance
• Company pension scheme
• Flexible working hours
• Bicycle leasing
• Public transport subsidy
• Employee discounts
• Professional development
• Mental health support
• Fitness benefits

About the Company

OMR is a prominent German media company operating in the digital space, known for its events and educational platforms.