Founding Growth Marketing Manager

About the role

Viatolea is a digital health startup that helps people with food intolerances manage their symptoms through a certified medical app. As a Founding Growth Marketing Manager, you will develop and execute the B2C marketing strategy, manage performance channels, and optimize the user funnel to drive app growth. You will work directly with the founders to shape the company's marketing direction and scale its impact.

Responsibilities

• Develop and execute the B2C marketing strategy for the app
• Define and monitor KPIs such as CAC and ROAS to guide budget and channel decisions
• Scale performance marketing channels including Paid Social and Google Ads
• Analyze the user funnel and optimize websites and landing pages using A/B testing
• Create and implement content for online and offline channels including SEO, social media, and print

Required skills

• Growth Marketing
• Performance Marketing
• B2C
• Conversion Optimization
• A/B Testing
• Tracking
• Analytics
• Paid Social
• Google Ads
• German

Qualifications

• At least three years of experience in growth or performance marketing
• Experience with B2C apps or digital products

Benefits

• Direct collaboration with founders
• Strategic influence
• Professional development opportunities
• Team leadership potential

About the Company

Viatolea provides a certified medical app that uses modern technology and expert knowledge to help users identify and manage food intolerances through a nutrition and symptom diary.