zuerstGesund GmbH
Performance Marketing Manager
Salary not disclosed2+ yearsOnsite
- Marketing
- Bernhardswald
- Full time
- 1w ago
About the role
Nigela is seeking a Performance Marketing Manager to drive growth for their e-commerce brand. You will manage Meta Ads, optimize campaigns for profitability, and collaborate with internal teams to improve the customer journey through systematic testing and creative development.
Responsibilities
- Plan, create, and optimize Facebook and Instagram campaigns while managing budgets.
- Evaluate campaign performance based on customer acquisition costs, revenue, and profitability.
- Develop new hooks and advertising approaches, write briefings, and conduct systematic tests.
- Identify and scale successful creator content into partnership ads.
- Analyze the customer journey from ad to purchase and conduct landing page tests.
- Create reports and translate data into actionable business decisions.
Required skills
- Performance Marketing
- Meta Ads Manager
- E-commerce
- Data Analysis
- Creative Strategy
- German
Nice to have
- Shopify
- getKlar
- Partnership Ads
- UGC
- Landing page optimization
- Google Ads
Qualifications
- Practical experience in performance marketing for e-commerce or D2C brands
- At least two years of relevant experience
Benefits
- Employee discount
- WellPass membership
About the Company
Nigela is an e-commerce brand specializing in black cumin products, combining specialized goods with fresh oil pressing and a strong social media presence.