Director Paid Search

About the role

The Director Paid Search will provide strategic and professional leadership for paid and organic search activities, driving the continuous development of both teams and client portfolios. This role combines strategic expertise, leadership, and commercial acumen to ensure holistic search strategies contribute to client business success. The position involves managing team growth, fostering client relationships, and ensuring operational excellence across all search activities.

Responsibilities

• Lead and develop search teams, including capacity planning and recruitment support.
• Develop advanced search strategies aligned with business goals, KPIs, and industry trends.
• Build and maintain strong, long-term relationships with key clients and stakeholders.
• Oversee operational quality, including data integrity, financial accuracy, and end-to-end campaign management.
• Create thought leadership content and case studies to promote holistic search practices.
• Ensure service delivery aligns with client requirements and contractual agreements.

Required skills

• Paid Search
• SEO
• Online Marketing
• Team Leadership
• Strategic Planning
• Data Analysis
• German
• English

Qualifications

• Degree in Business Administration, Business Informatics, Marketing, or a comparable education
• Several years of experience in online marketing, SEA, SEO, or Paid Search
• At least 5 years of experience in team leadership and development

Benefits

• Flexible working hours
• 30 days of vacation plus one flexible day
• Health benefits
• Retirement provision
• Mental Health Awareness Days
• Professional development programs
• Employee discounts
• Job Ticket
• Wellhub
• Job Bike

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. As a global media network, it unites platforms, talent, and partners to create opportunities for growth in a connected media world.