Senior Business Development Manager

About the role

As a Senior Business Development Manager, you will be responsible for the systematic acquisition of new clients within the federal and state public sector. You will identify market trends, build strong relationships with key stakeholders, and develop tailored digital communication solutions in collaboration with internal teams. Your goal is to expand the company's position as a partner for communication services in the public sector.

Responsibilities

• Manage systematic new client acquisition in the public sector with a focus on federal and state authorities.
• Identify market trends and business opportunities to develop acquisition, go-to-market, and marketing strategies.
• Plan and manage target-group-specific marketing measures for client acquisition.
• Build and maintain a sustainable network of clients, partners, and market stakeholders.
• Advise potential new clients on digital communication solutions including websites, CMS, AI, content, campaigns, and social media.
• Identify relevant tenders and support the proposal, procurement, and pitch processes in collaboration with specialist departments.
• Represent the company at client meetings, networking events, and industry environments.

Required skills

• Business Development
• Sales
• Public Sector
• Public Tenders
• Digital Communication
• CMS
• Social Media
• Marketing
• AI
• Proposal Writing

Qualifications

• Several years of experience in business development, sales, or new client acquisition
• Experience with public tenders and procurement processes

Benefits

• 30 days of vacation
• Workation within the EU
• Flexible working hours
• Mobile working
• Part-time models
• Internal training academy
• JobRad
• Public transport subsidy

About the Company

Init Ag is a company with over 1,400 employees working in interdisciplinary teams across seven locations to create digital solutions with social relevance.