Growth Manager, Paid Media

About the role

GiveDirectly is seeking a Growth Manager to own the end-to-end delivery of paid media acquisition strategies. This role involves managing paid campaigns across platforms like Meta, Google, and TikTok to drive donor acquisition and brand awareness. You will work independently to design tests, optimize performance, and build attribution systems to support the organization's goal of doubling new donor acquisition.

Responsibilities

• Develop and execute paid digital fundraising strategies across Meta, Google, YouTube, TikTok, and emerging platforms.
• Manage top-of-funnel brand ads including podcasts, OOH, and connected TV.
• Optimize paid investment daily by monitoring spend, pacing, and cost per acquisition.
• Design and run a continuous test-and-learn program across audiences, creative, and landing pages.
• Build and maintain performance dashboards connecting campaign, website, and CRM data.
• Develop forecasting models to project cost per acquisition and revenue by channel.

Required skills

• Paid media
• Performance marketing
• Growth marketing
• Meta Ads
• Google Ads
• YouTube Ads
• TikTok Ads
• Attribution modeling
• Data analysis
• Budget management
• A/B testing
• Creative direction

Nice to have

• WordPress
• Salesforce
• PostHog
• Google Analytics
• Tableau
• Zendesk
• Ahrefs
• Non-profit marketing

Qualifications

• 3–5+ years in growth or performance marketing with a proven track record running paid media

Benefits

• Benefits stipend

About the Company

GiveDirectly has delivered more than $1B in cash directly to 2+ million people living in poverty across 15 countries since 2011. We believe cash transfers are one of the most scalable, cost-effective, and dignified forms of aid.