Performance Marketing Lead

About the role

Omnea is seeking a dedicated Performance Marketing Lead to own and professionalise their digital marketing pipeline. You will be responsible for managing paid campaigns, optimizing conversion rates, and building data-driven reports to demonstrate ROI. This role requires a commercial mindset to bridge the gap between marketing spend and sales pipeline generation.

Responsibilities

• Own the pipeline number for digital channels and maintain performance dashboards.
• Act as the day-to-day partner to the digital agency, setting briefs and shaping audience strategy.
• Manage LinkedIn as the primary paid channel, including audience building and retargeting.
• Run a rigorous testing cadence for campaigns and landing pages to improve conversion.
• Build and update landing pages using an existing component library and CMS.
• Report on marketing performance and justify budget allocation to the executive team.

Required skills

• Performance Marketing
• B2B Marketing
• LinkedIn Ads
• Paid Media
• Conversion Rate Optimization
• Data Analysis
• CMS
• Attribution

Nice to have

• HubSpot
• Dreamdata
• Google Ads
• B2B SaaS
• SEO
• Figma

Qualifications

• Experience in a B2B marketing role, in-house or agency

About the Company

Omnea is an AI-native procurement platform that connects people, steps, and systems to make enterprise buying fast, safe, and efficient. Backed by major venture capital firms, the company is experiencing rapid growth and is trusted by global enterprises.